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Chrome Flying Lion Long Sleeve Tee

The classic Chrome Industries logo on a super comfy heather grey cotton tee.
£25.00

Chrome Holman Long Sleeve Tee - Black

Merino gear is a staple for Chrome. It's naturally heat regulating, odour controlling and moisture wicking. We're pretty sure the only thing Merino can't do is play the banjo. Chrome had put a lot of time into developing a Merino poly blend that retained all the things they love about Merino while being incredibly comfortable and machine washable. The Merino Tee - comfy as hell, ready for the ride.
£56.67

Chrome Holman Short Sleeve Tee - Black

Merino gear is a staple for Chrome. It's naturally heat regulating, odour controlling and moisture wicking. We're pretty sure the only thing Merino can't do is play the banjo. Chrome had put a lot of time into developing a Merino poly blend that retained all the things they love about Merino while being incredibly comfortable and machine washable. The Merino Tee - comfy as hell, ready for the ride.
£44.17

Chrome Kursk Pro 2.0 Shoe

The Kursk is Chrome's original urban bike sneaker. Chrome wanted a classic sneaker that wouldn't get destroyed mashing through the city. The Kursk features a military grade nylon upper that is 25 times stronger than canvas, a proprietary PowerPlate™ nylon-reinforced sole, a comfortable contoured PU insole and reflective details.

The Kursk is compatible with SPD cleats

£105.00

Chrome Lockup Tee - Black

The classic Chrome Industries logo on a super comfy Black cotton tee.
£25.00

Chrome Merino Cobra 3.0 Hoodie - Black

The next evolution of the legendary Merino Cobra. Some folks have called it the greatest urban cycling hoodie ever made. Who are we to disagree? With the 2.0 we streamlined and updated the original design to be more durable and more comfortable than ever.

Merino needs no introduction, a naturally moisture-wicking, antimicrobial fabric that combines performance and comfort. With two redesigned rear cargo pockets for extra gear, a streamlined hood and a more comfortable cut, it's got the utility you need for the bike and a classic look you can wear all day.

*Currently available to pre-order

£157.50

Chrome Storm Rain Pant

The Chrome Storm rain paint is built from fully taped waterproof stretch poly. The Storm Rain paint has added gusseted ankle zippers, water resistant zip front pockets and a reinforced two layer back panel. These pants are perfect for your urban commute. Ride hard, look dope while you do it.
£114.17

Chrome Storm Salute Commute Jacket

Salute your commute! Stretch 2.5 layer fully taped rain shell that works on and off the bike.
£157.50

Chrome Truk Pro Shoes

Finally a pair of stylish and practical shoes at the same time. The new system Flextape available in this latest version of Truk Pro makes the shoes comfortable. Truk Pro from Chrome is compatible with SPD attachment system allow you to gain power on your bike, but also to walk with much greater ease than conventional SPD shoes. Ideal for urban use!

£83.33

Chrome Urban Ex Handlebar Bag 2.0

Enjoy the ride, and don't concern yourself with the weather while using the waterproof Urban Ex Handlebar Bag 2.0. This rolltop handlebar bag can hold your phone, snacks, packable jacket, or a small camera and is padded to make sure your items stay safe. *Currently available to pre-order
£70.00

Chrome X Brooklyn Cycling Cap

Chrome limited- edition Chrome x Brooklyn cycling cap, so popular the first time, we are bringing it back for a second go - round. Designed in 1973 for the Brooklyn Cycling Team and made iconic by Spike Lee and Michael Jordan in the late 80s.

*Currently available to pre-order

£25.00

Dashel Urban Cycle Helmet - White

Safe, slim and lightweight. The helmet has 5 air vents and comes fitted with an adjuster dial to allow you to tailor the fit of the helmet. The interior coolmax pads, which wick away sweat, are machine washable, to ensure long lasting comfort. Dashel is committed to reducing waste so your helmet will be posted to you in a recyclable cardboard box with a reusable drawstring bag as it’s packaging. Perfect for carrying it about when off the bike. Don’t leave bike helmets secured to bikes as bumps and knocks when out of sight could damage the EPS liner inside. This helmet is manufactured in the UK from recyclable ABS and EPS foam. Dashel will recycle it for you (in return for money off a subsequent purchase) when it's time for a new one, using our UK supply chain. We recommend replacing your Re-Cycle Helmet every 5 years, or immediately if you have had a crash.

Due to health and safety reasons, we are unable to accept returns on helmets. Please see our returns policy for further details.

£70.52

Paul Components Klamper Stem Top Cap

We thought it would be fun to make a stem topcap that looks like the pad adjuster of our Klamper Disk Brakes, so you can really tie the room together when you have a bike with Klampers and a Boxcar Stem.
£20.83

Ridea 3D Track Crank Arms - Black w/Steel Axle

The Ridea 3D Track Crank arms (Black w steel axle) the high end performance track crank that you have been waiting for.

Used by the Japanese Track Team, the RIDEA 3D Track crank is produced from the finest worldwide materials, including top quality Swiss 7150-T7 aluminium for the crank arms and German 6-4 Titanium for the spindle on the Ti version.

RIDEA 3D cranksets are fully CNC machined, optimising weight reduction and structural strength and designed to provide maximum torque.

£281.66
From £23.47 per month
From £46.94 per month

Ridea 3D Track Crank Arms - Black w/Titanium Axle

The Ridea 3D Track Crank arms (Black w titanium axle) the high end performance track crank that you have been waiting for.

Used by the Japanese Track Team, the RIDEA 3D Track crank is produced from the finest worldwide materials, including top quality Swiss 7150-T7 aluminium for the crank arms and German 6-4 Titanium for the spindle on the Ti version.

RIDEA 3D cranksets are fully CNC machined, optimising weight reduction and structural strength and designed to provide maximum torque.

£341.66
From £28.47 per month
From £56.94 per month

Ridea Track Hub Bearings

High quality bearings for Ridea Track hubs. Bearings are sold individually.
£8.33

Selle Italia Epica Ergo Grip Leather - Black

The Sella Italia classic line is a product line in celebration of the 120th anniversary of the company. An Italian handmade leather saddles and accessories range with the same approach as we started making them at the start. Grips crafted from the most exquisite leather hides carefully chosen for racers who appreciate vintage details. Full leather.
£24.99

Selle Italia Eterna Leather Grip - Honey Brown

The Sella Italia classic line is a product line in celebration of the 120th anniversary of the company. An Italian handmade leather saddles and accessories range with the same approach as we started making them at the start. Grips crafted from the most exquisite leather hides carefully chosen for racers who appreciate vintage details. Full leather.
£24.99

Shroom Moustachio Bar Silver

The Shroom Moustachio bar is a 620mm wide lightweight riser handlebar. Designed to give you the best control and comfort, whether you're riding on road or off.
£15.83

Veloci No.55 Carbon Fork - Black

VELOCI No.55 Carbon Fork is designed for those who wants to ride fast, and not only just ride fast on paved road surface.

No.55 Carbon Fork has the same height and offset as most carbon forks for disc brake road bikes. However, it is designed to be tougher and has better tire clearance which fits 700x35c and 650Bx40c tires.

Now you have the option to ride fast and ride wild. The only question left is how many bikes you want to own ?? One road bike and one gravel bike ?? Or the bike can do both.

£249.17

Veloci No.66 Carbon Fork - Black

VELOCI No.66 Carbon Fork is a great upgrade for riders who look for lightness, speed, and function.

Featuring flat mount disc brake standard, side fender mounts, double cage mounts, and 12mm thru-axle, the fork is ideal for cyclocross and gravel.

Massive tyre clearance allows great handling and riding comfort - that our carbon forks are famous for!

£249.17

Vittoria 1976 Bianco Line shoes - Chocolate

When buying a pair of 1976 Vittoria Shoes, you choose comfortable and trendy shoes developed according to the timeless design of historical models produced over 30 years ago.

Still handmade in Italy, these shoes follow the finest tradition of Italian footwear. Vittoria utilises only first-rate materials, building the shoes completely by hand.

£99.00

WTB Riddler 700 x 45c gravel tyre

Built for unfaltering speed through a wide range of conditions, the Riddler delivers swift efficiency for riders who value traction but still prioritise leading the pack at the end of a long ride. Looking for a gravel tread that keeps your legs on their game for hours on end while also accommodating longer dirt tours with ease? The Riddler is equally at home on your local cyclocross course or gravel B-road. All tyres are sold individually.
£30.00

Baby Shroom Quill stem 60mm

The Baby Shroom Quill Stem is a high-quality stem designed for cyclists who demand the best. Whether you're a seasoned cyclist or just starting out, the Baby Shroom Quill Stem is a must-have Component. 1 inch quill stem for classic style bikes, it's a must have with its high-quality construction and versatile design, it is sure to provide you with a comfortable and enjoyable ride every time.
£13.33

BLB Notorious Outboard Bottom Bracket - Black

BLB Notorious outboard BB for optimised performance.
Great quality at an amazing price.
£18.33

Chrome - Merino Neck Warmer - Black

Our super-versatile, moisture wicking neck warmer is made from soft, naturally odor neutrazlizing Merino Wool that breathes easy and wicks away sweat.
£20.00

Knog - Blinder Grid Front Light

Using new COB technology, the Knog Blinder Grid produces a punchy 200 lumens that will ensure you’re seen and safe in all light conditions.

It features a grid pattern that makes this Blinder one of Knog’s most individual lights ever. The graphic flash pattern has 8 different modes and is also available as a rear light to make a unique pair.

The Blinder X has integrated USB recharging, is 100% waterproof and has a whopping 60 hour run-time when using eco flash mode.

£33.33

Knog - Blinder Mini Grid Front Light - Cross

Using new COB technology, the Knog Blinder mini front cross produces a punchy 50 lumens that will ensure you’re seen and safe in all light conditions.

It features a heart pattern that makes this Blinder Mini one of Knog’s most individual lights ever. The graphic flash pattern has 8 different modes and is also available as a rear light to make a unique pair.

The Blinder X has integrated USB recharging, is 100% waterproof and has a whopping 30 hour run-time when using eco flash mode.

£22.49

Knog - Blinder Mini Grid Front Light - Love

Using new COB technology, the Knog Blinder mini front Love produces a punchy 50 lumens that will ensure you’re seen and safe in all light conditions.

It features a heart pattern that makes this Blinder Mini one of Knog’s most individual lights ever. The graphic flash pattern has 8 different modes and is also available as a rear light to make a unique pair.

The Blinder X has integrated USB recharging, is 100% waterproof and has a whopping 30 hour run-time when using eco flash mode.

£22.49

Knog - Blinder Mini Grid Rear Light - Cross

Using new COB technology, the Knog Blinder mini rear cross produces a punchy 30 lumens that will ensure you’re seen and safe in all light conditions.

It features a heart pattern that makes this Blinder Mini one of Knog’s most individual lights ever. The graphic flash pattern has 8 different modes and is also available as a rear light to make a unique pair.

The Blinder X has integrated USB recharging, is 100% waterproof and has a whopping 30 hour run-time when using eco flash mode.

£22.49

Knog - Blinder Mini Grid Rear Light - Love

Using new COB technology, the Knog Blinder mini rear Love produces a punchy 30 lumens that will ensure you’re seen and safe in all light conditions.

It features a heart pattern that makes this Blinder Mini one of Knog’s most individual lights ever. The graphic flash pattern has 8 different modes and is also available as a rear light to make a unique pair.

The Blinder X has integrated USB recharging, is 100% waterproof and has a whopping 30 hour run-time when using eco flash mode.

£22.49

Passionate to quench the thirst for unique fixed components from brands like Aventon, 6KU, Columbus, Fyxation and many others. Our hub, our base and our heart is in the streets of East London, out of which we are set up to supply a great variety of components, wheels and frames to anywhere in the world. Our own brand BLB is a name synonymous with the urban lifestyle and fantastic value for money offering a huge range of products from bikes to gloves, from framesets to pedals, we have everything covered for our riders. With the BLB range you can be as individual as you want without it costing the earth.

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